On Friday night players from all 30 NBA teams took part in a spectacular Nike showcase where the teams where revealed their ‘Statement’ edition uniforms heading into the 2017-18 season.
The “Statement” jersey is inspired by each squad’s decision to “make bold statements” with their designs.
“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernizing the look of the game to revolutionizing how fans can be a part of it, we can’t wait for the season to start.”
— Toronto Raptors (@Raptors) September 16, 2017
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.
To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone. These jerseys become available online globally on Sept. 29, rewarding the game’s fans with a revolutionary experience that creates a new point of connection between fans and the game.
What the unveil, this is just fire.
— NBA (@NBA) September 16, 2017
— OKC THUNDER (@okcthunder) September 16, 2017
— Philadelphia 76ers (@sixers) September 16, 2017
— Timberwolves (@Timberwolves) September 16, 2017
— GoldenStateWarriors (@warriors) September 16, 2017