NHL Unveil New Uniforms for 2017-18 Season

The National Hockey League (NHL®) and adidas today unveiled the new  NHL jerseys and uniforms for all 31 NHL teams that will make their on-ice debut with the 2017-18 season. On the eve of the 2017 NHL Awards and NHL Expansion Draft™, a host of athletes were in attendance in Vegas to get the first look at the new ADIZERO Authentic NHL jerseys and to celebrate the new partnership between adidas and the NHL.

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

“Specifically created for elite performance, we’ve designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world’s best hockey players,” said Dan Near, Head of adidas Hockey. “We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys.”

“We’re excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys,” said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. “To play at their highest levels, the game’s greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear.”